Summary of a Twitter chat about what content marketers are talking about today.
Tagged: social media tools
If you’ve been in the content marketing business longer than about five minutes, you already know: this social media thing is trickier than it looks. It takes time and effort. There are unwritten rules about things like when and how often to post, how to acknowledge your sources, whether to include visual content, and if so, how much…and of course, each platform has its own quirks.
As a blogger or content marketer, you probably spend a fair bit of time searching for unique, usable photos and graphics to illustrate your blogs and social media posts. Chances are, you’ve discovered that having a designer produce all the illustrations you need every day would be prohibitively time-consuming and expensive; and at some point you’ve probably turned to free online graphic design sites like Canva or PicMonkey.
If you’re a social media type, you must have noticed that in recent months Facebook, once a lynchpin of many a content marketing campaign, has begun to lose its luster.
Businesses that had invested countless hours building up a loyal following of “Likes” on their Facebook Pages began to notice last fall that something was amiss: despite their healthy numbers, relatively few of those who’d liked their page were actually seeing it in their newsfeed. Whereas once they might have been able to count on upwards of 75% of their likes receiving their page notifications, that percentage seemed to dwindle steadily. These days, it’s not uncommon to find that only about 5% of those who’ve liked a page will actually see anything posted on it.
In the social media world, things really do move at the speed of light…or at least, faster than most of us can track. For instance, last Thursday I was sitting down to write a blog post about how to optimize posts on Google+ by avoiding the “drop your link and run” method.