Tagged: social media tools

Social Media & Content Marketing

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Why you’re failing on Google+

  • September 11, 2014

alt="IMAGE-google-plus-fail"If you’ve been in the content marketing business longer than about five minutes, you already know: this social media thing is trickier than it looks. It takes time and effort. There are unwritten rules about things like when and how often to post, how to acknowledge your sources, whether to include visual content, and if so, how much…and of course, each platform has its own quirks.

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Social Media & Content Marketing

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Free Online Graphic Design Sites: What’s the Catch?

  • July 10, 2014

alt="IMAGE-free-online-graphic-design-sites-smarter-shift"As a blogger or content marketer, you probably spend a fair bit of time searching for unique, usable photos and graphics to illustrate your blogs and social media posts. Chances are, you’ve discovered that having a designer produce all the illustrations you need every day would be prohibitively time-consuming and expensive; and at some point you’ve probably turned to free online graphic design sites like Canva or PicMonkey.

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Social Media & Content Marketing

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Shh! Work-around Can Help Recover Facebook Page Views

  • April 11, 2014

alt="IMAGE-facebook-page-views-gone-make-them-come-back"If you’re a social media type, you must have noticed that in recent months Facebook, once a lynchpin of many a content marketing campaign, has begun to lose its luster.

Businesses that had invested countless hours building up a loyal following of “Likes” on their Facebook Pages began to notice last fall that something was amiss: despite their healthy numbers, relatively few of those who’d liked their page were actually seeing it in their newsfeed. Whereas once they might have been able to count on upwards of 75% of their likes receiving their page notifications, that percentage seemed to dwindle steadily. These days, it’s not uncommon to find that only about 5% of those who’ve liked a page will actually see anything posted on it.

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?