Managing Shiny Object Syndrome in Content Marketing
Summary of a Twitter chat on managing shiny object syndrome in content marketing.
Tagged: social media tools
What are content marketers talking about today?
Summary of a Twitter chat about what content marketers are talking about today.
Social Media & Content Marketing
Why you’re failing on Google+
If you’ve been in the content marketing business longer than about five minutes, you already know: this social media thing is trickier than it looks. It takes time and effort. There are unwritten rules about things like when and how often to post, how to acknowledge your sources, whether to include visual content, and if so, how much…and of course, each platform has its own quirks.
Tips for Using Buffer for Content Marketing Management
Summary of a Twitter chat about tips for using Buffer for content marketing management.
Social Media & Content Marketing
Free Online Graphic Design Sites: What’s the Catch?
As a blogger or content marketer, you probably spend a fair bit of time searching for unique, usable photos and graphics to illustrate your blogs and social media posts. Chances are, you’ve discovered that having a designer produce all the illustrations you need every day would be prohibitively time-consuming and expensive; and at some point you’ve probably turned to free online graphic design sites like Canva or PicMonkey.
Social Media & Content Marketing
Shh! Work-around Can Help Recover Facebook Page Views
If you’re a social media type, you must have noticed that in recent months Facebook, once a lynchpin of many a content marketing campaign, has begun to lose its luster.
Businesses that had invested countless hours building up a loyal following of “Likes” on their Facebook Pages began to notice last fall that something was amiss: despite their healthy numbers, relatively few of those who’d liked their page were actually seeing it in their newsfeed. Whereas once they might have been able to count on upwards of 75% of their likes receiving their page notifications, that percentage seemed to dwindle steadily. These days, it’s not uncommon to find that only about 5% of those who’ve liked a page will actually see anything posted on it.
Social Media & Content Marketing
Google+ Teasers: Full Images are a Game-Changer
A “hand-built” post and one generated by Google+
In the social media world, things really do move at the speed of light…or at least, faster than most of us can track. For instance, last Thursday I was sitting down to write a blog post about how to optimize posts on Google+ by avoiding the “drop your link and run” method.
Social Media & Content Marketing
30 Steps for Getting Started with Content Marketing
A year and a half ago, I put together a list of steps for getting started with content marketing for a couple of my friends who had been hit hard by the economy.
Social Media & Content Marketing
Useful Tools for Content Marketers
photo by zzpza
With recommendations and reviews everywhere online, trying to find out about the best tools for social media, blogging and content marketing is trying to get a drink from a fire hose.
Social Media & Content Marketing
5 Reasons I’m Saying Goodbye,TweetDeck
Dennis Shiao’s love affair with the social media tool TweetDeck, has come to an end. Why? Well mainly because leaner alternatives now exist. Find out what they are in this useful post.
-
Recent News
What Do You Want to Know About Marketing Events Online?March 24, 2016- Smarter Shift Hands #ContentChat Over to Lucy Rendler-KaplanJanuary 19, 2016
Brian Honigman on Choosing Topics For Your Content MarketingJanuary 12, 2016
Building Community via PodcastingJanuary 7, 2016
Monetizing Content: Is The Energy Mix the Next Big Thing in News? on:Broadcast or Narrowcast? Why Search Engine Rank May Not Be Your Goal
Journalist or Marketer? History Sets Your Content Marketing Style - Smarter Shift on:Why Smart Companies are Snapping Up Journalists for Content Marketing