Tagged: Twitter

#ContentChat

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#ContentChat Preview: This week it’s all about YOU!

  • October 16, 2015

All about you content chat

Coming up next on #ContentChat – A Twitter Chat About Content Marketing

On Monday, October 19, we’re happy to welcome…you!

We always say we love our #ContentChat community and we know we’re nowhere with you! We want to find out more about you, what you like, what you’re interested in, and there’s no better way than to devote an entire #ContentChat to you!

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Social Media & Content Marketing

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Why Your Content Needs High-Impact Visuals

  • June 6, 2014

alt+"IMAGE-high-impact-visuals-smarter-shift"A few years ago I had a colleague who was staunchly opposed to the growing trend of including high-impact visuals in the online content he produced.

His argument ran something like, “I’m a writer. My job is to grab my readers by the throat and convince them of the value of my content, using only my words.” To this guy, images were a distraction at best, and an example of pandering to the lowest common denominator at worst. Just because people like bright and shiny things didn’t mean we should cave—in fact, it was our responsibility as content providers to stand firm against the onslaught of the catchy visual!

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?