In last week’s post, we looked at the hazards of choosing a technology platform for a hybrid meeting before deciding how that meeting will be set up, who it’s supposed to serve, and what it has to achieve.
Tagged: virtual attendance
One of the best new strategies for making conferences more audience-friendly and less carbon-intensive might soon be dead on arrival—not because the answer is incorrect, but because event organizers are asking the wrong questions.
This week our #eventtable chat was on “Trends in Hybrid Events.” Our guest was Ruud Janssen of The New Objective Collective.
Ruud was one of the authors of MPI’s latest research on hybrid events, along with Samuel J. Smith, Rosa Garriga-Mora, Richard John and myself, Jenise Fryatt.
Drury Design Dynamics‘ Jill Drury believes in using social media to add value for corporate events.
The full-service business communications company specializing in planning and producing meetings, learning and performance programs, strategic consulting and more, has had great success increasing the social impact of events by providing “bandwidth” needed to maximize the overall experience.
Society, education and even the way our brains work have all been strongly impacted by the advent of computers and social media. So much has changed so quickly that we have barely had time to ponder it all.
A few years ago, archaeologists found a small Bronze Age spear point in England. I can’t remember exactly where they found it, but I do remember that they determined the bronze in the spear point had originated in Italy. In fact, an original larger spear point had broken, and then been melted down to make smaller points, since in those days, the effort required to make bronze made it a very valuable metal.
Everywhere you turn these days, meeting professionals are searching for the “killer app” that will make social media and virtual technologies more an opportunity and less a threat for face-to-face events.
The language of hybrid meetings, virtually unknown a year ago, is quickly gaining currency. MPI experimented with a Virtual Access Pass at its 2009 World Education Congress in Salt Lake City. A growing number of associations are opting for virtual or hybrid annual general meetings. And on MeetingsNet Extra last week, we heard from Hugh Lee and Julie McKown of Webster, NY-based Fusion Productions, where the effort to fully integrate online technologies with live meetings dates back to 2006.
At The Conference Publishers, we’ve made our own contribution, with the introduction of innovative products like conference content portals and Virtual Attendance. We’ve identified a series of advantages for organizations that bring together the best features of onsite and online settings. But we’ve never consolidated all those ideas in a single statement…and we know of no one else that has, anywhere in the industry. (If that’s wrong, that’s why blogs include space for comments. Please reply and let us know.)
So here’s a first attempt. Many of these statements will warrant their own blog posts (watch this space), if not full white papers. Some of them will no doubt change, evolve, or disappear in the face of closer scrutiny or practical experience.
But we’ve begun to suspect that meetings and social media can complete each other, to the extent that neither will meet its full potential without the other. If that’s the case, acquiring a deep understanding of social media and virtual technologies may be one of the most important items on any meeting professional’s agenda.
And so, with no further ado: A dozen (actually, a baker’s dozen plus one) expectations for linking social media and virtual technologies with face-to-face meetings and events. Any “killer app” must:
A friend of mine who is an experienced meeting planner told me of a recurring nightmare she’s been having lately. In her nightmare, she is standing in a 5,000+ auditorium, with a very expensive band playing under an elaborate light and laser show, but only about 100 other people are there, including her and the sponsors. The rest of her conference is somewhere else, because someone sent out a tweet saying the band was terrible and they were going to a different party. In fact, the band was great—just not that tweeter’s cup of tea. The planner wants Twitter banned at conferences.