The Conference Publishers

Smarter Shift began as an affiliate service of The Conference Publishers, the world’s leading specialist in capturing and repackaging conference content. We still see conferences—especially hybrid meetings—as a central part of a social media strategy. And we still have the skills, the structure, and the extended team of local freelancers to report on any conference, in any subject area, anywhere in the world.

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?