An editorial calendar is one of the simplest tools for plotting and managing a social media campaign. It’s also one of the most under-used. Count on Smarter Shift to help you develop a calendar and plan that adhere to the goals and priorities in your social media strategy, including:
- The sequence of stories you need to tell
- The credible messengers who will grab and hold your audience’s attention
- The online platforms, communities, and opinion leaders that can reinforce and redistribute your message
- The dollars you’ll need to invest to get the job done.