The Editorial Plan 19649121SmallThe Editorial Plan

An editorial calendar is one of the simplest tools for plotting and managing a social media campaign. It’s also one of the most under-used. Count on Smarter Shift to help you develop a calendar and plan that adhere to the goals and priorities in your social media strategy, including:

  • The sequence of stories you need to tell
  • The credible messengers who will grab and hold your audience’s attention
  • The online platforms, communities, and opinion leaders that can reinforce and redistribute your message
  • The dollars you’ll need to invest to get the job done.
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    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?