Would you discourage people from traveling to the location of your event to network without paying for registration? The SXSW Badgeless Movement was created by just such non-attendees. The following[…]
Our May 7 #eventtable chat was sparked by a discussion started on the #eventprofs Facebook group page in which LoveIt Marketing Manager Lindsay Fultz voiced her frustration with expensive sponsorship opportunities that provide little value.
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?