Associations would do well to develop and implement a clear social media strategy which makes use of tools their members are using, according to event pros who joined the May 21 #eventtable chat.

The group discussed many of the issues that are keeping associations from making the most of social media tools, such as: a lack of urgency, one way marketing  and executive insistence on controlling communication. Many in the group seemed to agree that the time commitment involved in implementing an effective social media strategy, often warrants hiring a social media expert.

(Photo by glokbell)

Our May 21, 2012 chat topic was “How Can Associations Make Use of Social Media Tools?” pecial guest KiKi L’Italien of Amplified Growth was on hand to help us explore the topic.

Our May 21, 2012 chat topic was “How Can Associations Make Use of Social Media Tools?” pecial guest KiKi L’Italien of Amplified Growth was on hand to help us explore the topic.

Our May 21, 2012 chat topic was “How Can Associations Make Use of Social Media Tools?” pecial guest KiKi L’Italien of Amplified Growth was on hand to help us explore the topic.

Our May 21, 2012 chat topic was “How Can Associations Make Use of Social Media Tools?” pecial guest KiKi L’Italien of Amplified Growth was on hand to help us explore the topic.

Our May 21, 2012 chat topic was “How Can Associations Make Use of Social Media Tools?” pecial guest KiKi L’Italien of Amplified Growth was on hand to help us explore the topic.

http://storify.com/jenisefryatt/using-social-media-for-associations