A growing frustration with the expense and correspondingly low return on investment of many event sponsorship options was addressed on our May 7 Eventtable Twitter chat, entitled “Are Event Sponsorships Worth the Money?”

Participants addressed some of the variables involved such as whether the sponsorship opportunity is value driven; whether there is a plan to measure ROI  and whether the event and sponsor have formed a close partnership.

Some new thinkers in the area of sponsorships were also on-hand to give tips on how to form a mutually beneficial partnership with sponsors and how to customize sponsorships so that they provide more value.

You can read the full summary of the “Are Event Sponsorships Worth the Money?” Eventtable Twitter chat here.

(Photo by amagill)