How can hybrid meetings help associations grow and thrive in a rapidly changing world? David McKnight, President of Digital Publishing Innovation, will help us tackle this question on the next #eventtable Twitter chat, Monday, May 14 at 3 pm est.
McKnight has been helping associations manage content and create value for members for more than 20 years. As the former CEO/General Manager of Omnipress, he worked closely with many associations; founded the online community Engage365 for people interested in using technology for augmenting events; and was an early supporter and participant in the Twitter-born Event Camps which celebrated the hybrid format.
David believes hybrid events can help to solve some of the problems associations face today. “If you look at who is doing them and why, I think that’s interesting,” he notes. “Who’s doing them right now are primarily corporations. Why they’re doing them is to build communities. Sort of the opposite of associations – they already have the community, they’re just trying to serve it. So for-profits are out there racing to build community… ”
“I think as the for-profit world and some of our meeting associations begin to fine tune and perfect and reduce the cost of the technology I think more and more associations will begin to start leveraging more of that because ultimately it’s about growing your membership, providing a resource to people who can’t necessarily show up and attend an event.”
For easier participation in our upcoming chat, go to Tweet Chat and type in the #eventtable hashtag on May 14 at 3 pm est.
(Photo by sridgeway)