More and more event professionals are choosing to take a stand when dealing with controversial issues that affect their work. How do you decide when to speak out? Can it be good for business? How do you mitigate blowback? Our 6/11 #eventtable chat addressed these concerns.
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?