Disengaged members: an age old issue for associations and one that seems to be exacerbated in today’s short attention span civilization.
It was an issue that Green Meetings Industry Council members Judy Kucharuk and Elizabeth Henderson pondered together one day while waiting at an airport and one for which they found a remedy: the Bl!nk presentation.
Here is the article Judy wrote, posted with her permission, explaining the format they invented and it’s reception at the 2012 GMIC Sustainable Meetings Conference.
Have you ever wondered what you miss when you blink? On average, human beings blink approximately 15,000 times per day. Each blink lasts between 300 and 400 milliseconds (1000 milliseconds equals 1 second). I believe that in those mere milliseconds, those moments when our eyes are closed, we may miss out on magic!
What Is Bl!nk?
An individual Bl!nk™ Presentation lasts for a minimum of 2 minutes and a maximum of 5 minutes. These are rapid-fire presentations meant to keep the audience engaged. High energy and fast moving!
The Bl!nk™ Presentations were “introduced so that we can get to know one another in different, meaningful ways and as a result, find connections that we didn’t know existed. These presentations are about what we miss, about discovering the magic among us”.
Created by Judy Kucharuk, Green Meeting Specialist & Sustainability Consultant with
Footprint Management Systems Inc. and Elizabeth Henderson, Chief Sustainability Strategist with
Meeting Change, Bl!nk™ was developed as a way to engage Association membership in an exciting new way.
To read the rest of There Is Magic Among Us…We Just Need To Find It, click here.
