Not long ago, our friend Mike McAllen from the Meetings Podcast, decided he needed to concentrate on nurturing his creativity for a while. If you’ve listened to his show lately (or if you were at IMEX America 2012 in Las Vegas this week) you know that his efforts have yielded some BIG results! Here he shares his process.
Creativity + Action = Happiness & Change
I finished a proposal yesterday for a long time client. I have to say I enjoyed it more than many others I have done in the past. Since we have been more and more successful at Grass Shack, it really has freed me to concentrate on creativity and engagment for meetings.
Sure, we had to dive into what equipment, stage sizes, labor, union labor and the almighty driver of most of these RFP routines the budget. But in this particular proposal they had no venue no set city, incomplete small agenda and three days to complete it. So the usual back and forth budget dance wasn’t happening. (it will soon) It was actually very freeing so we went into a creative run instead.
We looked deeply into the best story and ideas of what went around the theme. How we could get the audience to be engaged right away and keep them engaged and moved to some action. (selling, networking, learning) It was a thrilling couple of days. Honestly, I could care less if we got the shows. (that is a lie- we can always use more business- fingers & toes crossed) But the creative exercise was beautiful.
I also am taking a class from Grumo.tv on putting together a animated demo video for my new startup company called AvforPlanners. It also has been a delight coming up with the story in a concise, fun way to educate and entertain.
To read the rest of this post please click http://grassshackroad.com/creativity-action-happiness-change . Posted with the permission of Mike McAllen.
(Photo by the Italian Voice)