Shawna McKinley has collected some great resources for keeping events sustainable. She shares some of them here. Believe nothing in life comes for free? There’s always a string attached? Think[…]
The rules have changed. Just look around. Traditional advertising and marketing are seen less as the MUSTS they once were and more as just noise to be avoided at all[…]
Adrian Segar believes there are event planning lessons to be learned from Netflix’s adjustment to the way customers view rented films. He shares his insights here. “In 2006 we announced[…]
Commercials, billboards, print ads, radio ads, T-shirts, labels all yelling “Buy my stuff!!” Traditional advertisers never really listened to us. It’s always been about them and their product. So we’ve[…]
Imagine a beautiful car with no wheels, or a gorgeous home with no doors or windows and you have an idea of the effectiveness of a quality blog with no[…]
eVenue’s Kenji Crosland is always looking for stories about new ways to conduct meetings. Here he shares one way to harness the power of influencers by creating a social media[…]
Repurpose. Reformat. Redistribute. They’re the new Three R’s of content management for associations and businesses. And they hark back to the practicality and resource efficiency behind the original environmental mantra[…]
Photo by Icon Presentations The following is a guest blog article by Richard De Santis of Event Management Productions originally posted on the Sound n’ Sight blog. Far too often,[…]
Dennis Shiao of INXPO takes a look at how certain features offered by the social media image sharing site Pinterest might be applied to virtual event platforms. View my[…]