One of the best new strategies for making conferences more audience-friendly and less carbon-intensive might soon be dead on arrival—not because the answer is incorrect, but because event organizers are[…]
Online marketers face special challenges when it comes to staying focused. Our bread and butter revolves around social interaction. Twitter, Facebook, instant messages, text messages, blogs and a vast array[…]
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?