Are you building and sharing your brand story?  If not, you may be missing out on the kind of loyalty regularly elicited by  such brands as Nike, Tim Horton’s and the Home Shopping Network .

This week’s #ContentChat tackled the question of why and how brands should engage in story telling. Our guest, Jennifer Kane of Kane Consulting had some great tips to share.  Our gang of chatters added their own story-telling to the mix.  Moral: Beware of Trojan Rabbits.

(Photo by pasukaru76)

http://storify.com/jenisefryatt/building-a-story-around-your-brand