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Social Media & Content Marketing

Content Marketing: What kinds of content should I focus on?

Scott Lum

Our inaugural #ContentChat in January featured guest Scott Lum, senior digital marketing director for Microsoft, sharing tips for beginning content marketers on choosing topics to focus on.

A summary of that chat appears below.

(Photo by Horia Varlan)

 

Choosing the kinds of content to focus on in your marketing was the topic for the January 21 #ContentChat. Our guest was Scott Lum, Senior Digital Marketing Director for Microsoft. #ContentChat takes place each Monday at 3 pm est.

Choosing the kinds of content to focus on in your marketing was the topic for the January 21 #ContentChat. Our guest was Scott Lum, Senior Digital Marketing Director for Microsoft. #ContentChat takes place each Monday at 3 pm est.

Choosing the kinds of content to focus on in your marketing was the topic for the January 21 #ContentChat. Our guest was Scott Lum, Senior Digital Marketing Director for Microsoft. #ContentChat takes place each Monday at 3 pm est.

http://storify.com/jenisefryatt/what-kinds-of-content-should-i-focus-on

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    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

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