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#ContentChat

Supercharge Your Event Marketing by Harnessing Your Content

super girlThe advent of content marketing is creating new opportunities for event marketers.

Though meetings and events create wonderful opportunities for generating the content needed for this new style of marketing, change has been rapid and many event professionals face being left behind.

This week’s chat pointed to the new tools and creative approaches that will help event marketers keep current.

(Photo by Jenn Durphy)

http://storify.com/jenisefryatt/tips-for-supercharging-your-conference-content-mar

 

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?