The advent of content marketing is creating new opportunities for event marketers.
Though meetings and events create wonderful opportunities for generating the content needed for this new style of marketing, change has been rapid and many event professionals face being left behind.
This week’s chat pointed to the new tools and creative approaches that will help event marketers keep current.
(Photo by Jenn Durphy)
http://storify.com/jenisefryatt/tips-for-supercharging-your-conference-content-mar