Summary of this week’s #ContentChat, in which Social Media Blogger, Speaker & Small Business Consultant Jeff Korhan, author of the book Built-in Social, shared his insights on this idea and how content marketers can become more effective at driving sales.
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?