Better search engine optimization and greater visibility are two BIG reasons to include Google+ in your content marketing strategy. But if you really want to zero in on your target audience, Social Media Consultant & Blogger Malhar Barai recommends taking advantage of Google+ Communities.
Malhar was kind enough to join our #ContentChat this week. Below is our summary. And you can check out Malhar’s summary here.
http://storify.com/jenisefryatt/using-google-communities-for-content-marketing