What is a community, as opposed to an audience? Are both valuable to content marketers, and what are the different ways in which each is built?

This week’s #ContentChat discussion, Content Marketing: Audience or Community?, elicited useful insights and tips for understanding how audiences and communities fit into a thoughtful content marketing strategy.

Many participants agreed that the benefits of a community can outweigh those of an audience, and that an audience is very often a natural outgrowth of community. So for most of those who joined in, engaging in a two-way dialogue that builds community is a necessary aspect of a successful content marketing strategy.

For more specifics from the chat, check out our summary below.
photo credit: cindy47452 via photopin cc

http://storify.com/jenisefryatt/content-marketing-audience-or-community