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Social Media & Content Marketing

Reaching the Right Audience with Content Marketing

comic conThis week’s #ContentChat guest was Lori Taylor of REV Media Marketing and the popular blog, Social Caffeine. In addition to providing helpful insights and resources, Taylor personally demonstrated why she is so effective at reaching the right audience with content marketing.

Check out our summary of the chat below. It is chock full of excellent tips, tools, and places to explore for more information.

And have a look at the way Lori engaged the group. As a content marketer, she is very big on uncovering and addressing her target audience’s pain points.

Although for brevity I left much of the chat banter out of the summary, I can attest hat Lori went out of her way to personally connect with nearly every participant on this chat, further demonstrating how to build relationships on social media through dialog.
photo credit: istolethetv via photopin cc

http://storify.com/jenisefryatt/making-sure-you-re-reaching-the-right-audience-wit

 

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?