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#ContentChat

SXSW Exhibitor Rackspace Shares Secrets to Blending Traditional, Content Marketing

Image by None via CrunchBase

Rackspace Social Media Marketer Andrea Genevieve Michnik joined us this week on #ContentChat to share how the hosting company brought traditional, social and experiential marketing together at SXSW 2013 for a campaign effort that:

 

  • paid for itself within four months (from new, festival-sourced customer revenue)
  • drove about 4,000 people to their event space at SXSW (out of 30,000 attendees)
  •  boosted their share of voice by 27 percent over the previous year
  • achieved 10,000 engagements and over 1.5 million impressions around social content

Check out our summary of the chat below.

 

http://storify.com/jenisefryatt/upping-your-social-media-game-at-events

 

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?