According to B2B content marketers, they sure are.
In fact in a new report by Content Marketing Institute and Marketing Profs, B2B content marketers rated in-person events as their MOST effective marketing tactic for the fourth year in a row.
We were so excited by this that we decided to make it the topic of this week’s #ContentChat. Our thriving community of chatters had plenty to say offering some excellent tips and useful links. Check out the summary below.
photo credit: Aidan Jones via photopin cc
http://storify.com/jenisefryatt/events-as-part-of-a-content-marketing-strategy