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Social Media & Content Marketing

Events as Part of a Content Marketing Strategy

handshakeEvents are content marketing?

According to B2B content marketers, they sure are.

In fact in a new report by Content Marketing Institute and Marketing Profs, B2B content marketers rated in-person events as their MOST effective marketing tactic for the fourth year in a row.

We were so excited by this that we decided to make it the topic of this week’s #ContentChat.  Our thriving community of chatters had plenty to say offering some excellent tips and useful links.  Check out the summary below.

photo credit: Aidan Jones via photopin cc

http://storify.com/jenisefryatt/events-as-part-of-a-content-marketing-strategy

 

 

 

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?