Content marketing works for mom & pop shops, corporations and associations. Can it work for any industry?

No method of marketing is “one-size-fits-all.”

And a form, such as content marketing, that uses detailed information to build dialogue and answer the questions of potential customers or clients requires an even more personalized approach than traditional methods.

But can content marketing’s tailored approach to information-sharing and community-building work for any business or organization?

Digital Marketer Tom Treanor, of Meltwater Group and the popular blog Right Mix Marketing, joined #ContentChat this week to discuss this important question.

Check out our summary of the chat, below.
photo credit: Bob Jagendorf via photopin cc

http://storify.com/jenisefryatt/will-content-marketing-work-in-my-industry