Creating and building an online community around content that attracts and engages your target market very often requires a collaborative effort.

But how do you identify and manage a content marketing dream team that will accomplish this?

This week’s #ContentChat guest, Executive Director and CEO of the International Bridge Tunnel and Turnpike Association (IBTTA), Pat Jones knows how it’s done.

He brought together a diverse group of marketing professionals that integrate public relations, digital marketing, advocacy and association membership outreach around content.  The goal: to raise awareness of the benefits of tolling, in mainstream media as well as on social media platforms.

Pat shared many excellent tips on the subject.  But so did our participating content marketing pros.  Check out the summary below.
photo credit: The Armstrong’s via photopin cc

What qualities do you look for when assembling an effective content marketing team?

What qualities do you look for when assembling an effective marketing team?

What qualities do you look for when assembling an effective marketing team?

What qualities do you look for when assembling an effective marketing team?

What qualities do you look for when assembling an effective marketing team?

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