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#ContentChat

How Does Influencer Marketing Work?

social influencer marketingInfluencer marketing seems to be a very big term in marketing circles lately.

It’s still a relatively new marketing tactic. But there seems to be an art to this practice of identifying niche influencers, cultivating relationships with them, and enlisting them to help build credibility and engagement for brands online.

Professionals like Lindsay Fultz have mastered that art. And Lindsay, a startup advisor, influencer relations consultant, and development marketer, was our guest on #ContentChat this week, looking at how influencer marketing works and why.

But Lindsay wasn’t the only one on the chat with valuable insights to share. Check out our summary below.

photo credit: stefanomaggi via photopin cc 1/13/2014

http://storify.com/jenisefryatt/how-does-influencer-marketing-work

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?