Photo by Bill Rice via Flickr 1/6/2014

Digital marketers seem to have particularly strong opinions about email marketing, from both the sending and receiving points of view.

As you’ll see in this week’s #ContentChat summary, they don’t hold back when it comes to expressing their email marketing pet peeves.

But despite all the complaining, email remains one of the most effective methods for online marketing. In fact, though online marketers may disagree about how to make the best use of email, nearly all agree that it’s an essential digital marketing tool.

The key, of course, is not just to avoid being annoying (at which many email marketers, sadly, fail) but to provide so much value that recipients actually look forward to your emails. This week’s #ContentChat summary includes tips for doing just that.

photo credit: wmrice via photopin cc

http://storify.com/jenisefryatt/the-don-ts-of-email-marketing