Online engagement: the holy grail of content marketing
Online engagement is perhaps the holy grail of content marketing.
Getting potential customers, clients and brand ambassadors to interact with your content drives brand recognition, website traffic, word of mouth, enthusiasm and many more benefits for your brand and is a giant step beyond the more traditional marketing approach of merely seeking broad exposure for a marketing message.
But just how do you entice an audience to interact with your online content? For many brands engagement starts with an online community discussion.
This week Dennis Shiao Director of Product Marketing at DNN Corp (@DNNCorp), joined us on #ContentChat to take a look at ways to generate content that gets people talking and engaging.
http://storify.com/jenisefryatt/how-to-create-content-that-spurs-online-community
photo credit: Eddi van W. via photopin cc
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