Did you know that your organization sits on top of a potential content creation engine that shows up every day, has a vested interest in your success and has a myriad of interesting stories to tell about your clients and services?

It’s the same engine that powers the day to day dealings of your organization: your employees.

If managed and motivated effectively, employees can be built-in brand ambassadors who understand the ins and outs of your organization, the products and services it provides and the customers who benefit as a result.  They can tell stories that no one else can tell and create the kind of quality content that builds SEO and persuades your website visitors to take the next step.

But just how do you tap into this content creation powerhouse?

Social Media Marketing Consultant and Educator Kathi Kruse of Kruse Control Inc. joined  the #ContentChat community this week to share her tips on the topic.

photo credit: U.S. Fish and Wildlife Service – Midwest Region via photopin cc

http://storify.com/jenisefryatt/integrating-employees-into-your-content-creation