It could be said that at its core, successful content marketing comes down to telling a story so well that it elicits a powerful response from an audience.

If you think about it, that’s a pretty tall order. But, as a species, we’ve spent millenia perfecting ways to accomplish it. In fact, stories have been a part of how we process information for so long that our brains have become wired for them.

Content marketers have long understood the value of a good story. But what are the elements common to all of them and how can we use them to elicit a response that generates business?

This week on #ContentChat Jennifer Kane of Kane Consulting dropped in to discuss her ideas on the topic with our community of savvy marketers.

Check out the summary, below.

photo credit: skamelone via photopin cc

http://storify.com/jenisefryatt/tips-for-telling-better-stories-in-your-content-ma