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#ContentChat

Content Shock: Is Content Marketing at Risk?

shocked“Content shock” is not a new concept but it is a new term.  Also known as “information overload” it has been a concern for marketers for a long time.

However the new emphasis on content marketing in today’s world of multiple devices that keep us hooked to a steady information drip at all times and under just about every circumstance, has some questioning whether  such an overload is now a real danger for marketers.

We put that question, along with a few others, before our savvy community of content marketers on this week’s #ContentChat and got some surprising insights. Hint: content marketing is (and should continue to be) a lot more than just the creation and dissemination of content for the purposes of marketing.

photo credit: somegeekintn via photopin

http://storify.com/jenisefryatt/content-shock-should-content-marketers-be-worried

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?