“Content shock” is not a new concept but it is a new term. Also known as “information overload” it has been a concern for marketers for a long time.
However the new emphasis on content marketing in today’s world of multiple devices that keep us hooked to a steady information drip at all times and under just about every circumstance, has some questioning whether such an overload is now a real danger for marketers.
We put that question, along with a few others, before our savvy community of content marketers on this week’s #ContentChat and got some surprising insights. Hint: content marketing is (and should continue to be) a lot more than just the creation and dissemination of content for the purposes of marketing.
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http://storify.com/jenisefryatt/content-shock-should-content-marketers-be-worried