Though often underused, the editorial calendar may be one of the most useful tools available to content marketers.

A well planned editorial calendar can ensure you are making the most of online platforms, media, topics of interest and thought leader input; serve to keep you and your content marketing team organized and inspired; and allow you to create a publication schedule more likely to result in wider exposure.

But just how do you create an editorial calendar that covers all these bases?

Smarter Shift President Mitchell Beer joined #ContentChat this week to share his tips and insights on creating a killer editorial calendar for your content marketing.

As a former journalist and pioneer in the field of content management, Mitchell had quite a lot to say.  But so did our enthusiastic community of content marketing professionals.  Have a look at the summary below.

photo credit: DafneCholet via photopin cc

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