This week’s #ContentChat took a look at recent rumors that Google+ and Twitter are exhibiting the death rattle—and what it all might mean for content marketers.

Though we at Smarter Shift don’t wish to be “social platform death mongerers,”  we believe a rational look at the merits of such rumors can help content marketers to understand if adjustments are necessary.  So we plunged headlong into the discussion not only addressing the validity of such claims, but looking at how content marketers should respond if they prove to be true.

Nothing lasts forever and technology driven tools seem to be more subject to obsolescence than most things.  Thus content marketers are wise to be prepared for anything.

Check out this fascinating discussion in the summary below.

http://storify.com/jenisefryatt/are-twitter-and-google-dying-if-so-how-should-cont