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#ContentChat

Managing Your Online Reputation for Success in Content Marketing

online reputation managementLike it or not, your brand has a life of its own online independent of your marketing efforts.

It thrives, withers or is noticeable by its absence in online reviews, social media conversations and shared content. So what can you do to ensure your brand’s online reputation is the best it can be?

This week we asked Author, Blogger and Social Media Consultant Malhar Barai, Co-Founder of Buzzing Digital, to discuss “Online Reputation Management” with our #ContentChat community on Twitter.

A sizable group of experienced content marketers joined the conversation to offer tips and some excellent insights. You can check out the summary below.

http://storify.com/jenisefryatt/online-reputation-management-in-content-marketing

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?