It’s not news to say that marketing has changed dramatically since  the beginning of the 21st century. Marketing is just one of the many things the advent of the Internet has revolutionized.

But since it uses media to reach potential customers and clients, marketing has been particularly affected by their mass switch in preference from spending time watching television, listening to radio and reading print newspapers and magazines to working, playing, shopping and socializing online.

This week on #ContentChat, we invited Marketing Strategist Meredith Low to join us in taking a fresh look at where marketing has come from, where it is going and how marketers can ride the wave of change instead of getting wiped out by it.  It seems a lot of people were interested in how to navigate the change in marketing, as the chat was one of our most well-attended to date.

You can check out the summary here.

http://storify.com/jenisefryatt/navigating-the-sea-change-in-marketing