Why is it that social media marketing works for some brands, but doesn’t seem to work for others?
So many marketers just seem to flounder or quickly sink on social media. While others, like Sebastian Rusk, seem to take to it like ducks to water.
But appearances can be deceiving. Like many of the most successful social media marketers, Sebastian spent much time in this strange new environment, exploring and experimenting until he found a winning formula for making the most of it.
In his book, “Social Media Sucks (if you don’t know what you’re doing),” Sebastian shares the secrets that led to his role as an author, emcee, speaker, influencer, personality for brands, social media strategist and founder of SocialBuzzTV.com.
This week on #ContentChat he traded some of those secrets with our community of brilliant content marketers, who had many social media secrets of their own to share. You can check out our summary of the chat, below.
http://storify.com/jenisefryatt/social-media-sucks-if-content-marketers-don-t-get
