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How Do Digital Marketers Use Twitter?

karri carlson quoteDigital marketers may talk a good game, but do they really practice what they preach?

Back in May, Leadtail, a company offering social marketing and social insights services, published a report in collaboration with PunchTab examining the Twitter habits of digital marketing professionals. It uncovered some surprising results and gained attention online from such sites as socialfresh, Jay Baer and All Twitter.

This week on #ContentChat we discussed the report with Leadtail’s Karri Carlson. Karri drives the technical side of Leadtail’s marketing services and in-house product development and is also responsible for preparing Leadtail’s Social Insights Reports.

You can view our summary of the chat, below.

https://storify.com/jenisefryatt/how-do-digital-marketers-engage-on-twitter

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?