Changes made to its news feed algorithm, privacy settings, event features, groups and more have driven many a content marketer to distraction. Just when you think you have it down, they go and change something else.
A few months ago, when organic reach for marketers on Facebook dropped to new lows, many sounded the platform’s death knell.
But, as has been the case before, reports of the death of Facebook were greatly exaggerated.
Many marketers continue to have success with Facebook by purchasing ads while continuing to devise ever more engaging content to post there.
Our group of brilliant content marketing minds shared their “Tips, Tools and Thoughts on Using Facebook for Content Marketing” on this week’s #ContentChat. You can view our summary of the discussion below.