Though many would still call it the new kid on the block, digital marketing has caused a major shift in thinking for many traditional marketers and has become an important aspect of marketing, in general.

In addition, though content marketing has been around in some form for decades, thanks to the internet it has become a necessary method of reaching potential customers.

But are marketers integrating these  platforms & methods as effectively as possible? Or are various departments working solo and thus not realizing the level of success they could have if they worked together?

This week, the #contentchat community addressed this and several other related questions.

Check out our summary of the chat, below.

photo credit: mkhmarketing via photopin cc

https://storify.com/jenisefryatt/integrating-traditional-and-digital-marketing