With 300 million users and 2.1 million groups, LinkedIn is a formidable social media platform for anyone looking to advance a career or build thought leadership.

But because it has always been focused on professionals, using it for content marketing requires a an approach that’s different from such platforms as Twitter and Facebook.

This week on #ContentChat social media strategist Neal Schaffer joined us to provide tips  about “Using LinkedIn for Content Marketing.”

Neal is a leading social media strategy consultant, international speaker, and author of three books, including Maximize Your Social. He has spoken at more than 200 events across three continents since 2009; he teaches social media marketing as part of the Rutgers University Mini-Social Media MBA program; and he is the founder of Maximize Social Business. In the fall of 2014 Neal will launch his newest venture, the Social Media Center of Excellence, to build and educate a community surrounding best practices in using social media for business.

You can view our summary of the chat featuring Neal, below.

https://storify.com/jenisefryatt/using-linkedin-for-content-marketing-1