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Exploring New Social Media Platforms for Content Marketing

WiProDigital QuoteSnapchat, Vine, Ello, Tsu – it seems new social media platforms are popping up too fast for many content marketers to keep up. And with popular platforms such as Facebook severely limiting our ability to reach audiences organically, the need to know about options has never been more important.

So this week we decided to pick the brains of our community of content marketing professionals to find out what platforms they’ve been trying out and what they have learned. The following chat summary provides insights on some of the new platforms as well as on methods for determining whether a new platform might be a good fit for content marketing clients.

https://storify.com/jenisefryatt/exploring-new-social-media-platforms

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?