‘Tis the season to be thinking of peace on Earth and goodwill toward all.  But for many, the holidays are a recipe for stress, drama and disappointment that they often express online.

Sure, a high commitment to quality and customer service will go a long way toward preventing online negativity toward your brand.  But you can’t always please everyone. And content marketing demands a commitment to online engagement that’s a double edged sword: when that engagement reflects positively on your brand it can be more effective than any type of marketing in existence but when the online chatter turns negative, batten down the hatches!

This week the #ContentChat community took on this sticky subject and came up with valuable tips and resources for dealing with negative reviews and comments online. You can read the summary below.

https://storify.com/jenisefryatt/content-marketing-handling-negative-feedback-onlin