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#ContentChat

Tools and Methods for Effective Content Marketing Analytics

Ryan Ernst quoteNo matter what form of marketing you specialize in, measuring your effectiveness is an essential part of the job.

And for content marketers, the tools are so available and immediate that measurement is often a part of their daily routine.

But which methods and tools provide the best content marketing analytics?

This week on #contentchat, we asked our brilliant community of content marketing professionals to share their tips, tools and insights on analytics.

You can read our summary of the chat, below.

https://storify.com/jenisefryatt/tools-and-methods-for-effective-content-marketing

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?