The experts agree: successful content marketing requires a human approach.
Whether developing your brand’s voice through the content you create and post online; or building relationships with your audience on social media; being accessible, friendly and personable are essential.
But just how is this successfully accomplished through media that limit our ability to express and read so many social cues? This week on #ContentChat, our large community of content marketing pros addressed this topic. You can read our summary of the chat, below.