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#ContentChat

Podcasting As a Form of Content Marketing

Listeners love the ability to access a wide range of professional shows on just about any topic. Podcasters site ease and affordability of entry as two of the advantages for them.

Whatever the reason, the podcast as a digital medium seems to be rapidly gaining popularity. But what exactly does all this mean for content marketers?

We asked #ContentChat regular, Cheval John, to share his expertise on the topic, “Podcasting as a Source of Content. ”

Cheval, who hosts an online radio show/podcast called, “What’s The Word?” on BlogTalkRadio, is the author of two books including the Amazon Best-Seller, “8 Lessons Every Podcaster Needs To Learn.”

You can check out our summary of the chat, below.

https://storify.com/jenisefryatt/podcasting-as-a-source-of-content

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?