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#ContentChat · Social Media & Content Marketing

The ROI of Fun Content for B2B Brands

Tom Treanor quoteEveryone knows that fun content has a tendency to go viral online.

That’s because content that delights and engages us just begs to be shared.
But does fun content really benefit B2B organizations?

This week on #ContentChat, Tom Treanor, director of content marketing for Wrike project management and collaboration software, helped us answer the question, “What’s the ROI of Fun Content for B2B Brands?

You can read our summary of the chat, below.

https://storify.com/jenisefryatt/the-roi-of-fun-content-for-b2b-brands

 

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