Developing a digital marketing strategy while keeping on top of the latest tools can be a nearly impossible task for content marketers.

Just when you’ve begun to hum with productivity and see results, another tool, idea or tactic emerges that threatens to disrupt your whole system.

While continually mastering new tools and effectively employing them in a strategy tailored to each client is essential for effective content marketing, chasing after the latest trend can result in wasted time, energy and money.

So how do content marketers stay current without succumbing to shiny object syndrome?

This week on #ContentChat, marketing veteran Lucy Rendler-Kaplan, moderated a spirited discussion with guest Aptaris Director of Marketing, Josh St. Aubin, on “Managing Shiny Object Syndrome in Content Marketing.”

You can check out our summary of the chat, below.

https://storify.com/jenisefryatt/shiny-object-syndrome-in-content-marketing