When it comes to content creation for digital marketing, it’s difficult to find creators with the wealth of experience and customer knowledge that employees display each day at work.

They know how your products work; how to troubleshoot common problems; the most frequent customer complaints and how to manage them.  Thus, tapping these treasure troves of valuable information for your content marketing just makes sense.

But just how is this done?

This week we asked Kathi Kruse, of Kruse Control Inc., to share her considerable experience regarding “Employee Participation in Content Creation.”

Kathi is a social media strategist, marketing and online reputation consultant, trainer, blogger, speaker and author.

You can view our summary of the chat, below.