About Smarter Shift

About Smarter Shift

Smarter Shift helps you tell your story more effectively and build enduring relationships with members, customers, partner organizations, decision-makers, and other stakeholders.

We’ve been in operation since 1984.

We’ve worked as communicators, marketers, and conference publishers across a wide swath of subject areas—including climate and energy, public health, transportation infrastructure, First Nations issues, sustainable cities, wholesale distribution, forestry, information technology, and more.

We’re at our best when we can help clients deliver complex content or tell a nuanced story to a target audience that absolutely has to get the message.

At Smarter Shift, we believe that:

People are tired of marketing strategies that don’t involve genuine, human-to-human communication. Most of us would rather take part in enriching conversations in which our input is valued—whether we’re being approached as prospects, customers, decision-makers, or citizens.
So organizations can build credibility and learn more about their own products by listening closely to online communities, rather than swooping in for a quick pitch.

Millions of us are deeply worried about big, global challenges like climate change, and we want to be part of the solution.
Online networks are among the most powerful tools available to make a difference in our own lives and push for policy solutions that go beyond individual action.

It starts with a phone call to begin assessing your needs. Then we can help you with a suite of services that are fully customized to your objectives, target audiences, and budget:

  • Content Marketing to tell your story and build community with the audiences you need to reach

  • Social Media Strategy to solidify your presence and maximize your profile online

  • Climate and Energy Communications and Analysis to share information on and solutions to the toughest challenge facing humanity.
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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?