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The Blog
Recent Comments
- Monetizing Content: Is The Energy Mix the Next Big Thing in News? on Broadcast or Narrowcast? Why Search Engine Rank May Not Be Your Goal
- Journalist or Marketer? History Sets Your Content Marketing Style - Smarter Shift on Why Smart Companies are Snapping Up Journalists for Content Marketing
- Groundtruthing Keeps Content Marketing Honest - Smarter Shift on A Moment of Clarity
- The Death of Verbatim Conference Video on How Online Content Management Made Conference Video Obsolete
- Social Media Campaign Wins Colorado Fracking Bans on Digital to Doorstep: How Online Networks Build Face-to-Face Community
About Smarter Shift
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?
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